B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- consumer agreement rate for men aged 44-75 (2025)
75% of men aged 44-75 agree that eating meat and dairy is 'part of their life'.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oatly
Primary
Tier C
https://smallfilms.com/5-ways-oatly-master-their-video-marketing/ ↗
Source Article
5 ways Oatly master their video marketing
Among the countless brands vying for our attention, Oatly has emerged as a trailblazer in the realm of video marketing. A Swedish company launched in the 1990s, they have a passion for sustainability, a quirky brand persona, and a flair for storytelling. And in recent years, they’ve managed to creat…
Original Research
Oatly
· Original study ↗
Methodology
Survey finding cited by Oatly's 'Help Dad' campaign; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
men aged 44-75: 75% consumer agreement rate. Source: Oatly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oatly-help-dad-men-meat-dairy-75pct
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<blockquote cite="https://lighthousedata.io/data/oatly-help-dad-men-meat-dairy-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer agreement rate for men aged 44-75<br><small>Source: Oatly (2025) · <a href="https://lighthousedata.io/data/oatly-help-dad-men-meat-dairy-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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