B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- consumer social media security concern rate for Australian consumers (2021)
58% of Australian consumers surveyed cited security on social media sites as a cause of privacy concern.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2021
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Office of the Australian Information Commissioner (OAIC)
Primary
Tier A
https://www.bradkrussell.com.au/duckduckgo-vs-google/ ↗
Source Article
DuckDuckGo vs Google: Should Consumers & Marketers Make a Switch?
DuckDuckGo Is Bigger Than Ever, Should Google Be Concerned?
If you are a part of the virtual marketplace, there is no doubt that a majority of your marketing focuses on Google and its algorithms. The search engine essentially sets the parameters that guide so many aspects of online marketing.
Becaus…
Original Research
Office of the Australian Information Commissioner (OAIC)
· Original study ↗
Methodology
OAIC privacy survey
Methodology documented
Segmentation
Industrymedia_entertainment
RegionAU
Channelsocial
Cite this stat
Plain Text
Australian consumers: 58% consumer social media security concern rate. Source: Office of the Australian Information Commissioner (OAIC) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oaic-social-media-security-concern-2021
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<blockquote cite="https://lighthousedata.io/data/oaic-social-media-security-concern-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumer social media security concern rate for Australian consumers<br><small>Source: Office of the Australian Information Commissioner (OAIC) (2021) · <a href="https://lighthousedata.io/data/oaic-social-media-security-concern-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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