B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- daily reach for TVNZ combined brands (New Zealand adults) (2024)
TVNZ's combined brands have a 48% daily reach among New Zealand adults according to 2024 research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NZ on Air
Primary
Tier B
https://arkadvance.com/why-you-should-be-on-youtube/ ↗
Source Article
Why You Should Be on YouTube
Original Research
NZ on Air
· Original study ↗
Methodology
NZ on Air 'Where Are The Audiences 2024' research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TVNZ combined brands (New Zealand adults): 48% daily reach. Source: NZ on Air (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-tvnz-daily-reach-2024
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<blockquote cite="https://lighthousedata.io/data/nz-tvnz-daily-reach-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- daily reach for TVNZ combined brands (New Zealand adults)<br><small>Source: NZ on Air (2024) · <a href="https://lighthousedata.io/data/nz-tvnz-daily-reach-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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