B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
74%
74% -- daily reach for Free-to-air TV (New Zealand children) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NZ on Air
Primary
Tier B
https://arkadvance.com/why-you-should-be-on-youtube/ ↗
Source Article
Why You Should Be on YouTube
Original Research
NZ on Air
· Original study ↗
Methodology
NZ on Air 2025 Children's Media Report; down from 74% in 2015
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Free-to-air TV (New Zealand children): 74% daily reach. Source: NZ on Air (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-free-to-air-tv-daily-reach-decline
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<blockquote cite="https://lighthousedata.io/data/nz-free-to-air-tv-daily-reach-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- daily reach for Free-to-air TV (New Zealand children)<br><small>Source: NZ on Air (2025) · <a href="https://lighthousedata.io/data/nz-free-to-air-tv-daily-reach-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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