B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.5%
19.5% -- tv viewing growth rate for New Zealand TV viewers (2010)
Overall television viewing among New Zealanders increased by 19.5% between 2007 and 2010.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.5%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen TAM
Primary
Tier A
http://www.thinktv.co.nz/about-tv/why-tv-advertising-works/ ↗
Source Article
Why TV advertising works
Original Research
Nielsen TAM
· Original study ↗
Methodology
Nielsen TAM audience measurement panel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand TV viewers: 19.5% tv viewing growth rate. Source: Nielsen TAM (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-tv-viewing-growth-since-2007
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<blockquote cite="https://lighthousedata.io/data/nz-tv-viewing-growth-since-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.5%</strong> -- tv viewing growth rate for New Zealand TV viewers<br><small>Source: Nielsen TAM (2010) · <a href="https://lighthousedata.io/data/nz-tv-viewing-growth-since-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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