B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- tv viewing growth rate for US TV viewers (2009-12)
Overall TV viewing grew by 1% year-over-year in December 2009.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2009-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Co.
Primary
Tier A
https://www.thundernews.com/neilson-tv-watching-on-par-with-online-access/ ↗
Source Article
Neilson: TV Watching On Par With Online Access - ThunderNews
The number of US TV watchers that also cruise the internet and USENET is up more than 35 percent from a year ago, according to a new report released Monday. The advertising firm Nielsen Co. said Monday that people who multitask this way spent an average of three and a half hours doing so in December…
Original Research
Nielsen Co.
· Original study ↗
Methodology
Nielsen Three Screen Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV viewers: 1% tv viewing growth rate. Source: Nielsen Co. (2009-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-tv-viewing-up-1pct
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<blockquote cite="https://lighthousedata.io/data/nielsen-tv-viewing-up-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- tv viewing growth rate for US TV viewers<br><small>Source: Nielsen Co. (2009-12) · <a href="https://lighthousedata.io/data/nielsen-tv-viewing-up-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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