B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- population reach rate for New Zealand commercial radio (population aged 10+) (2026)
Radio reaches over 70% of the New Zealand population aged 10+.
- Reported as 'over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
spruik.com
Primary
Tier B
https://spruik.com/radio-advertising-in-new-zealand/ ↗
Source Article
Radio Advertising in New Zealand | Spruik®
Kathryn Dunn – 16 March 2026
At a time when marketers are constantly chasing the next digital channel, one of the most powerful media platforms in New Zealand continues to operate quietly in the background.
Radio.
According to industry research, around 3.4 million New Zealanders listen to commercial…
Original Research
spruik.com
· Original study ↗
Methodology
Value reported as 'over 70%' — figure represents a floor, not an exact measurement. Reach of weekly commercial radio listening among NZ population aged 10+, per unnamed industry audience data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand commercial radio (population aged 10+): 70% population reach rate. Source: spruik.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-radio-reach-population-10plus-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nz-radio-reach-population-10plus-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- population reach rate for New Zealand commercial radio (population aged 10+)<br><small>Source: spruik.com (2026) · <a href="https://lighthousedata.io/data/nz-radio-reach-population-10plus-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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