B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- loyalty preferred channel email share for New Zealand loyalty programme members (2025-08)
83% of New Zealand loyalty programme members prefer email as one of their top two channels to hear from a loyalty programme.
- Chosen as one of the top two preferred ways to hear from a loyalty programme
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025-08
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quantum Jump & Yabble
Primary
Tier A
https://quantumjump.co.nz/nz-loyalty-state-of-the-nation/ ↗
Source Article
NZ Loyalty State of the Nation 2025 | Quantum Jump
In a year of disruption in New Zealand’s loyalty landscape, with two long-running coalition programmes closing their doors, supermarket competition has intensified and consumers continue to navigate a stubborn cost-of-living squeeze. With this in mind, you might expect Kiwi enthusiasm for loyalty pr…
Original Research
Quantum Jump & Yabble
· Original study ↗
Methodology
Email chosen as one of top two preferred ways to hear from a loyalty programme
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand loyalty programme members: 83% loyalty preferred channel email share. Source: Quantum Jump & Yabble (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-email-preferred-channel-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nz-email-preferred-channel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- loyalty preferred channel email share for New Zealand loyalty programme members<br><small>Source: Quantum Jump & Yabble (2025-08) · <a href="https://lighthousedata.io/data/nz-email-preferred-channel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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