B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- population share for New Zealand population aged 55-74 (Baby Boomers) (2018)
More than 20% of New Zealand's population is aged 55 to 74 according to the 2018 Census.
- Floor value ('More than 20 per cent')
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statistics New Zealand
Primary
Tier B
https://quantumjump.co.nz/boomers-represent-one-third-of-new-zealands-disposable-income-spending/ ↗
Source Article
Boomers ‘represent one-third of New Zealand’s disposable income spending’ - Quantum Jump
Baby Boomers are big business – but are marketers making the most of them?
More than 20 per cent of the population, or nearly 1 million people, are aged 55 to 74, according to Statistics New Zealand information from the 2018 Census.
The total personal net worth of New Zealanders in that age group is…
Original Research
Statistics New Zealand
· Original study ↗
Methodology
Statistics New Zealand 2018 Census data as cited in article; figure stated as 'more than 20 per cent' (floor value). Audience segmentation data for the Baby Boomer consumer segment.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand population aged 55-74 (Baby Boomers): 20% population share. Source: Statistics New Zealand (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-boomers-population-share-2018
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<blockquote cite="https://lighthousedata.io/data/nz-boomers-population-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- population share for New Zealand population aged 55-74 (Baby Boomers)<br><small>Source: Statistics New Zealand (2018) · <a href="https://lighthousedata.io/data/nz-boomers-population-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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