B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12
12 -- paygated email newsletters count for The New York Times (2021)
Only 12 of the 50 The New York Times email newsletters are paygated by a subscription.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdExchanger
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/try-this-loyalty-program-growth-hack-streaming-drama-he… ↗
Source Article
Try This Loyalty Program Growth Hack; Streaming Drama Heats Up
Original Research
AdExchanger
· Original study ↗
Methodology
Trade press reporting on NYT newsletter subscription strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The New York Times: 12 paygated email newsletters count. Source: AdExchanger (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-paygated-newsletters-count
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<blockquote cite="https://lighthousedata.io/data/nyt-paygated-newsletters-count" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- paygated email newsletters count for The New York Times<br><small>Source: AdExchanger (2021) · <a href="https://lighthousedata.io/data/nyt-paygated-newsletters-count" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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