B Evidence Grade B Safe to Cite Dated

4x -- view based to click through conversion ratio for Advertisers on New York Times newsletters (2023)

Name: View Based To Click Through Conversion Ratio Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2023 · LiveIntent

Cite this stat Share How we verify

Attribution: LiveIntent View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

Unit

Ratio

Data Vintage

2023

Entity

Advertisers on New York Times newsletters

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LiveIntent Primary Tier A

https://advertising.nytimes.com/products/editorial-newsletters ↗

Confidence: 73/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Editorial Newsletters

The prestige of The New York Times extends to our email portfolio — where readers trust The Times to deliver exceptional journalism straight to their inboxes. 16.1M “The Morning,” has nearly double the audience of the top 3 cable news shows.¹ OVER HALF Over half of our audience spends 15+ minutes re…

Original Research

LiveIntent · Original study ↗

Methodology

Lower-funnel result: 4 view-based conversions for every 1 click-through conversion for advertisers on NYT newsletters. Source per footnote 4: LiveIntent Newsletter Data, 2023.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Advertisers on New York Times newsletters: 4x view based to click through conversion ratio. Source: LiveIntent (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-newsletter-ads-4x-view-conversions-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nyt-newsletter-ads-4x-view-conversions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4x</strong> -- view based to click through conversion ratio for Advertisers on New York Times newsletters<br><small>Source: LiveIntent (2023) · <a href="https://lighthousedata.io/data/nyt-newsletter-ads-4x-view-conversions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →