B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12

12 -- new email newsletters count for The New York Times (2021)

2021  · AdExchanger

The New York Times announced it would add 12 new newsletters written by celebrities and artists about social issues.

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Lighthouse Research Team
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Source verified Evidence graded
Value
12
Unit
Count
Data Vintage
2021
Entity
The New York Times
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
AdExchanger Primary Tier B
https://www.adexchanger.com/ad-exchange-news/try-this-loyalty-program-growth-hack-streaming-drama-he… ↗
Confidence: 53/100 Vintage: 2021 Channel: Common Crawl
Source Article
Try This Loyalty Program Growth Hack; Streaming Drama Heats Up
Original Research
AdExchanger · Original study ↗

Company announcement reported by trade press

Methodology documented
Industrymarketing
Plain Text
The New York Times: 12 new email newsletters count. Source: AdExchanger (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-new-celebrity-newsletters-2021
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<blockquote cite="https://lighthousedata.io/data/nyt-new-celebrity-newsletters-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- new email newsletters count for The New York Times<br><small>Source: AdExchanger (2021) · <a href="https://lighthousedata.io/data/nyt-new-celebrity-newsletters-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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