B
Evidence Grade B
Safe to Cite
Recent
88%
88% -- pct listeners spending 3plus hours weekly podcast listening for New York Times listeners (2025-04)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MRI-Simmons
Primary
Tier A
https://advertising.nytimes.com/products/audio ↗
Source Article
Audio
New York Times Audio provides news, depth and serendipity, reaching millions of people via world class audio journalism.
21.1M
monthly unique listeners.¹
6th
largest audio network.²
3+ HOURS
88% of Times listeners spend 3+ hours listening to podcasts each week, 29% higher than the average podcast li…
Original Research
MRI-Simmons
· Original study ↗
Methodology
MRI-Simmons April 2025 Podcast Study; based on podcast publishers/providers listened to in last 12 months; The New York Times [NET programs]. Also reported as 29% higher than the average podcast listener.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times listeners: 88% pct listeners spending 3plus hours weekly podcast listening. Source: MRI-Simmons (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-listeners-3plus-hours-weekly-podcasts
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<blockquote cite="https://lighthousedata.io/data/nyt-listeners-3plus-hours-weekly-podcasts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- pct listeners spending 3plus hours weekly podcast listening for New York Times listeners<br><small>Source: MRI-Simmons (2025-04) · <a href="https://lighthousedata.io/data/nyt-listeners-3plus-hours-weekly-podcasts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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