B
Evidence Grade B
Safe to Cite
Dated
1
1 -- click through rate multiple for NYT 2021 campaigns featuring Flex Frames with 1P targeting vs standard IAB units with targeting (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier A
https://advertising.nytimes.com/products/display-units ↗
Source Article
Display Units
Premium, native digital ad experiences designed to reach The Times's growing audience of passionate readers.
The Flex Suite is our proprietary suite of native ad formats, unique to The Times, and designed to be beautiful, engaging, and above all, performative.
1.3x
more effective CTR on 2021 campaig…
Original Research
The New York Times
· Original study ↗
Methodology
NYT Internal Data 2021; baseline is standard IAB units with targeting, so a baseline-relative CTR multiple rather than a bare multiplier
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NYT 2021 campaigns featuring Flex Frames with 1P targeting vs standard IAB units with targeting: 1 click through rate multiple. Source: The New York Times (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-flex-frames-ctr-vs-iab-2021
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<blockquote cite="https://lighthousedata.io/data/nyt-flex-frames-ctr-vs-iab-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- click through rate multiple for NYT 2021 campaigns featuring Flex Frames with 1P targeting vs standard IAB units with targeting<br><small>Source: The New York Times (2021) · <a href="https://lighthousedata.io/data/nyt-flex-frames-ctr-vs-iab-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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