B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- social referral traffic decline for The New York Times and CNN (2025)
Social media referral traffic to The New York Times and CNN dropped by 56% since March 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
audiostack.ai
Primary
Tier C
https://audiostack.ai/blog/publisher-inventory-ai-audio ↗
Source Article
Publishers: AI Audio can help you create new content and monetize it.
Original Research
audiostack.ai
· Original study ↗
Methodology
Decline in social media referrals to publisher sites measured since March 2022 baseline; cited without named attribution in article published May 29, 2025. Original data provider undeterminable.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The New York Times and CNN: 56% social referral traffic decline. Source: audiostack.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-cnn-social-referral-traffic-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nyt-cnn-social-referral-traffic-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- social referral traffic decline for The New York Times and CNN<br><small>Source: audiostack.ai (2025) · <a href="https://lighthousedata.io/data/nyt-cnn-social-referral-traffic-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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