B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1,600,000
1,600,000 -- referral visits six months for The New York Post and The Guardian (2025-01)
The New York Post and The Guardian each received 1.6 million referral visits from ChatGPT over a six-month period ending January 2025.
- Figure applies to each publisher individually over the six-month period
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1,600,000
Unit
Count
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier B
https://digitalmarketingdesk.co.uk/chatgpt-referral-traffic-to-publishers/ ↗
Source Article
ChatGPT Referral Traffic to Publishers Stays Low
ChatGPT referrals to publishers have seen a notable increase since the introduction of web search capabilities. However, despite this growth, AI-generated traffic still represents a small fraction of overall website visits for most publishers. While ChatGPT is becoming a more prominent tool for cont…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb data, six-month cumulative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The New York Post and The Guardian: 1,600,000 referral visits six months. Source: Similarweb (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nypost-guardian-chatgpt-referrals-six-months
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<blockquote cite="https://lighthousedata.io/data/nypost-guardian-chatgpt-referrals-six-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,600,000</strong> -- referral visits six months for The New York Post and The Guardian<br><small>Source: Similarweb (2025-01) · <a href="https://lighthousedata.io/data/nypost-guardian-chatgpt-referrals-six-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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