B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
31%
31% -- ad influence on purchase rate for New York City online shoppers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://apidots.com/blog/nyc-ecommerce-trends/?ref=ghost.nine.am ↗
Source Article
New York E
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from 2024 Sprout Social report
Methodology documented
Segmentation
IndustryeCommerce
RegionNorth America
Channelpaid_ads
Cite this stat
Plain Text
New York City online shoppers: 31% ad influence on purchase rate. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyc-tiktok-ads-influence-31
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<blockquote cite="https://lighthousedata.io/data/nyc-tiktok-ads-influence-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- ad influence on purchase rate for New York City online shoppers<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/nyc-tiktok-ads-influence-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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