B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- purchase size difference for nurtured leads (2024)
Nurtured leads made purchases 47% larger than non-nurtured leads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Annuitas Group
Primary
Tier C
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Original Research
Annuitas Group
· Original study ↗
Methodology
Annuitas Group study, as cited by Fractional Teams
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nurtured leads: 47% purchase size difference. Source: Annuitas Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nurtured-leads-larger-purchases
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<blockquote cite="https://lighthousedata.io/data/nurtured-leads-larger-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- purchase size difference for nurtured leads<br><small>Source: Annuitas Group (2024) · <a href="https://lighthousedata.io/data/nurtured-leads-larger-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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