B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- share of consumers using ai assistants to search for deals for global consumers (2026)
31% of global consumers use AI assistants to search for deals.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NRF and IBM
Primary
Tier B
https://alternacx.com/blog/ai-shopping-assistants-customer-journey/ ↗
Source Article
AI Shopping Assistants and the New Customer Journey
Original Research
NRF and IBM
· Original study ↗
Methodology
NRF and IBM joint consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 31% share of consumers using ai assistants to search for deals. Source: NRF and IBM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nrf-ibm-ai-deals-search-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nrf-ibm-ai-deals-search-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of consumers using ai assistants to search for deals for global consumers<br><small>Source: NRF and IBM (2026) · <a href="https://lighthousedata.io/data/nrf-ibm-ai-deals-search-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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