B
Evidence Grade B
Safe to Cite
Current
40
40 -- net promoter score benchmark for E-commerce industry (Europe) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyGauge
Primary
Tier B
https://surveygauge.dk/viden/ordliste/benchmark ↗
Source Article
Benchmark: Definition | SurveyGauge
Ordliste · Kundetilfredshed
Benchmark
Referencepunkt der gør dine CX-tal meningsfulde. Uden benchmark er en NPS-score bare et tal.
Benchmark i praksis
Interne vs. eksterne benchmarks
- Bruges til: Operationel styring, mål-sætning, effektvurdering af initiativer
- Bruges til: Strategisk kontekst, inv…
Original Research
SurveyGauge
· Original study ↗
Methodology
Typical NPS range 40-60; midpoint extracted. European average industry benchmark per SurveyGauge glossary.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce industry (Europe): 40 net promoter score benchmark. Source: SurveyGauge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nps-benchmark-ecommerce-europe-2026
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<blockquote cite="https://lighthousedata.io/data/nps-benchmark-ecommerce-europe-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- net promoter score benchmark for E-commerce industry (Europe)<br><small>Source: SurveyGauge (2026) · <a href="https://lighthousedata.io/data/nps-benchmark-ecommerce-europe-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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