B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- share of respondents purchasing via social content for Facebook and Instagram users (2021)
51% of survey respondents reported buying items due to content in their Facebook and Instagram feeds.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NPD Group
Primary
Tier B
https://www.amla.io/the-dose-ecommerce-news/sephora-quietly-launches-bopis-with-plans-for-curbside-p… ↗
Source Article
Sephora Quietly Launches BOPIS With Plans for Curbside Pickup, Ecommerce Surges 28% at Large HVAC Distributor and Twitter Debuts Tool Letting Users Shop on Brand Profiles
Original Research
NPD Group
· Original study ↗
Methodology
NPD study survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram users: 51% share of respondents purchasing via social content. Source: NPD Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/npd-social-feed-purchases-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/npd-social-feed-purchases-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of respondents purchasing via social content for Facebook and Instagram users<br><small>Source: NPD Group (2021) · <a href="https://lighthousedata.io/data/npd-social-feed-purchases-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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