B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$324,000,000
$324,000,000 -- acquisition value for Novacap acquisition of AdTheorent (2024)
Novacap acquired programmatic advertiser AdTheorent for $324 million in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$324,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Davidson Capital Advisors
Primary
Tier B
https://davcapadvisors.com/marketing-and-advertising-industry-report-2024-review/ ↗
Source Article
Marketing and Advertising Industry Report 2024 Review - Davidson Capital Advisors
Marketing and Advertising Industry Report 2024 Review
M&A Commentary: In 2024, M&A transaction activity in the marketing and advertising industry posted a 7% increase in global deal activity when compared with 2023 and 25% decline in global activity since 2021 highs. US activity relatively reflected…
Original Research
Davidson Capital Advisors
· Original study ↗
Methodology
Reported deal value
Methodology documented
Segmentation
IndustryAdvertising
Company SizeEnterprise
Cite this stat
Plain Text
Novacap acquisition of AdTheorent: $324,000,000 acquisition value. Source: Davidson Capital Advisors (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/novacap-adtheorent-acquisition-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/novacap-adtheorent-acquisition-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$324,000,000</strong> -- acquisition value for Novacap acquisition of AdTheorent<br><small>Source: Davidson Capital Advisors (2024) · <a href="https://lighthousedata.io/data/novacap-adtheorent-acquisition-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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