B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share reading emails via notification bar for Email readers (2022)
Over 75% of people interviewed by InboxPirates stated that they read most of their emails in 2022 from the notification bar.
- self-reported via InboxPirates interviews
- sample size not disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InboxPirates
Primary
Tier C
https://inboxpirates.com/blog/what-is-email-testing-why-email-testing ↗
Source Article
What is email testing and why it matters [Deepdive]
Email marketing is an excellent medium for brand awareness, and customer retargeting. It has the highest ROI for your time spent on content since you're not at the mercy of an algorithm to get visibility. But since it's so great, you need to test your emails. Seriously.
3 billion people still read e…
Original Research
InboxPirates
· Original study ↗
Methodology
InboxPirates interviews; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email readers: 75% share reading emails via notification bar. Source: InboxPirates (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/notification-bar-email-reading-75
HTML Embed
<blockquote cite="https://lighthousedata.io/data/notification-bar-email-reading-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share reading emails via notification bar for Email readers<br><small>Source: InboxPirates (2022) · <a href="https://lighthousedata.io/data/notification-bar-email-reading-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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