B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22%
22% -- share of audience influenced by social media ads for Nosferatu opening weekend audience (2024-12)
22% of surveyed opening weekend attendees for Nosferatu cited social media as the ad/influence that most helped them find the movie.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2024-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PostTrak
Primary
Tier B
https://deadline.com/2024/12/box-office-mufasa-sonic-nosferatu-a-complete-unknown-1236242772/ ↗
Source Article
‘Sonic’ & ‘Mufasa’ Brawl Over No. 1; ‘Nosferatu’ Feasts $40M+; ‘A Complete Unknown’ Rockin’ $23M+ 5-Day — Post-Christmas Box Office Update
SUNDAY AM EARLY WRITETHRU after Sunday AM Update: Lion and land critter continued to go at like an episode of Mutual Omaha’s Wild Kingdom this weekend with each studio screaming that they’re No. 1. If you look at the standard 3-day weekend, it’s Paramount’s Sonic the Hedgehog 3 with $38M while Disne…
Original Research
PostTrak
· Original study ↗
Methodology
PostTrak opening weekend exit polling
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nosferatu opening weekend audience: 22% share of audience influenced by social media ads. Source: PostTrak (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nosferatu-social-media-ad-influence-2024
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<blockquote cite="https://lighthousedata.io/data/nosferatu-social-media-ad-influence-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- share of audience influenced by social media ads for Nosferatu opening weekend audience<br><small>Source: PostTrak (2024-12) · <a href="https://lighthousedata.io/data/nosferatu-social-media-ad-influence-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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