B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

32%

32% -- percentage of firms using content marketing for employer branding for Norwegian businesses (2021)

Name: Percentage Of Firms Using Content Marketing For Employer Branding Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2021 · ICMF

32% of Norwegian companies use content marketing for HR work and employer branding.

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Attribution: ICMF View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2021

Entity

Norwegian businesses

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ICMF Primary Tier A

https://byraguiden.kampanje.com/byraguiden/ny-undersokelse-norske-annonsorer-prioriterer-innholdsmar… ↗

Confidence: 57/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Ny undersøkelse: Norske annonsører prioriterer innholdsmarkedsføring

Annonsørfinansiert innhold Ny undersøkelse: Norske annonsører prioriterer innholdsmarkedsføring Det meste av budsjettet går til distribusjon og spredning, og overraskende lite går til planlegging og effektmåling. Det viser den ferske undersøkelsen ICMF Barometer for 2021, som tar tempen på innholdsm…

Original Research

ICMF · Original study ↗

Methodology

Article also cites Germany at 70% elsewhere in the text

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Norwegian businesses: 32% percentage of firms using content marketing for employer branding. Source: ICMF (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norway-content-hr-employer-branding-2021

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<blockquote cite="https://lighthousedata.io/data/norway-content-hr-employer-branding-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- percentage of firms using content marketing for employer branding for Norwegian businesses<br><small>Source: ICMF (2021) · <a href="https://lighthousedata.io/data/norway-content-hr-employer-branding-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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