B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- projected revenue growth rate for North American Internet TV market (OTT services) (2026)
The North American Internet TV market revenue is projected to grow by 60% over the five years leading to 2026.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nScreen Media
Primary
Tier B
https://bitcentral.com/company/news-events/why-hybrid-business-models-are-essential-for-successful-o… ↗
Source Article
Why hybrid business models are essential for successful OTT services
Original Research
nScreen Media
· Original study ↗
Methodology
Five-year growth projection from nScreen Media whitepaper, cited by BitCentral; endpoint value of $94 billion in 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American Internet TV market (OTT services): 60% projected revenue growth rate. Source: nScreen Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/north-american-internet-tv-revenue-growth-60pct
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<blockquote cite="https://lighthousedata.io/data/north-american-internet-tv-revenue-growth-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- projected revenue growth rate for North American Internet TV market (OTT services)<br><small>Source: nScreen Media (2026) · <a href="https://lighthousedata.io/data/north-american-internet-tv-revenue-growth-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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