B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.1%
15.1% -- projected revenue growth rate for local radio industry (2010-2015)
Local radio operator revenue is projected to grow by 15.1 percent over a five-year period through 2015.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2010-2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Broadcasters
Primary
Tier B
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Source Article
A recent report in McKinsey Quarterly encourages business leaders to remove the strict functionality from each customer touch point and focus instead on engagement. Public relations “must pervade the entire organization,” and the right attitude must be apparent through a variety of touch points, fou…
Original Research
National Association of Broadcasters
· Original study ↗
Methodology
National Association of Broadcasters report projecting through 2015
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local radio industry: 15.1% projected revenue growth rate. Source: National Association of Broadcasters (2010-2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-radio-revenue-growth-15-1-percent
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<blockquote cite="https://lighthousedata.io/data/local-radio-revenue-growth-15-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- projected revenue growth rate for local radio industry<br><small>Source: National Association of Broadcasters (2010-2015) · <a href="https://lighthousedata.io/data/local-radio-revenue-growth-15-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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