B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

36.5%

36.5% -- revenue per play uplift for Norsk Rikstoto (2025)

Name: Revenue Per Play Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · Seen

Norsk Rikstoto achieved 36.5% higher revenue per play through onboarding personalized video campaigns.

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Attribution: Seen View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

36.5%

Unit

Percentage

Data Vintage

2025

Entity

Norsk Rikstoto

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Seen Primary Tier B

https://seen.io/case-studies ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Case studies | Seen

Customer journeys, and what they returned Explore reported results by customer journey. Each case explains the campaign, its audience and the measures available. Nespresso · LoyaltyHow Nespresso made 40 years feel personal to every member 1.17 millionpersonalised videos generated Carrefour · Loyalty…

Original Research

Seen · Original study ↗

Methodology

Vendor case study (Seen.io)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Norsk Rikstoto: 36.5% revenue per play uplift. Source: Seen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/norsk-rikstoto-revenue-per-play-36-5

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<blockquote cite="https://lighthousedata.io/data/norsk-rikstoto-revenue-per-play-36-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.5%</strong> -- revenue per play uplift for Norsk Rikstoto<br><small>Source: Seen (2025) · <a href="https://lighthousedata.io/data/norsk-rikstoto-revenue-per-play-36-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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