B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- pct planning more ai generated content for Nordic PR and communication professionals' organizations (2023)
50% of surveyed Nordic PR and communication professionals report that their organization plans to create more content produced by AI in the future.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MyNewsdesk
Primary
Tier A
https://www.mynewsdesk.com/en/blog/how-ai-is-transforming-pr-and-communication/ ↗
Source Article
How AI is transforming PR and communication
AI truly made an entrance last year, as ChatGPT was launched in late November 2022. So, should we be thrilled, suspicious, or even scared?
In our latest report, State of PR & Communication 2023, we surveyed 450 professionals about how they think AI will impact the industry. In this blog post, we’ll …
Original Research
MyNewsdesk
· Original study ↗
Methodology
Survey of 450 Nordic PR and communication professionals for the State of PR & Communication 2023 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nordic PR and communication professionals' organizations: 50% pct planning more ai generated content. Source: MyNewsdesk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nordic-pr-pros-planning-ai-content-2023
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<blockquote cite="https://lighthousedata.io/data/nordic-pr-pros-planning-ai-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- pct planning more ai generated content for Nordic PR and communication professionals' organizations<br><small>Source: MyNewsdesk (2023) · <a href="https://lighthousedata.io/data/nordic-pr-pros-planning-ai-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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