B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- pr professionals ai adoption rate for Nordic PR and communications professionals (Sweden, Norway, Denmark) (2024)
63% of Nordic PR and communications professionals in Sweden, Norway, and Denmark have embraced artificial intelligence across various aspects of their work.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
451
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mynewsdesk
Primary
Tier A
https://www.mynewsdesk.com/no-no/blogg/mynewsdesks-arlige-nordiske-pr-rapport-2024-innsikter-innovas… ↗
Source Article
Mynewsdesk's årlige nordiske PR-rapport 2024 – Innsikter, innovasjon og navigering gjennom endring
Hvert år siden vi begynte å publisere vår bransjerapport, har vi sett betydelige samfunnsendringer og teknologiske fremskritt når vi oppsummerer hva som vil forme vår bransje fremover. 2024 er definitivt intet unntak. Fjoråret har satt sine spor, spesielt for PR- og kommunikasjonssektoren. Vi har væ…
Original Research
Mynewsdesk
· Original study ↗
Methodology
Survey of 451 communications industry professionals in Sweden, Norway and Denmark; AI adoption spans content creation, data analysis, skill acquisition and brainstorming
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nordic PR and communications professionals (Sweden, Norway, Denmark): 63% pr professionals ai adoption rate. Source: Mynewsdesk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nordic-pr-pros-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/nordic-pr-pros-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- pr professionals ai adoption rate for Nordic PR and communications professionals (Sweden, Norway, Denmark)<br><small>Source: Mynewsdesk (2024) · <a href="https://lighthousedata.io/data/nordic-pr-pros-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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