B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- share citing lack of engagement for non renewal for US associations (2024)
In MGI's 2024 report across 696 associations, 47% cited lack of engagement as a reason for non-renewal.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
696
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/membership-marketing-agency ↗
Source Article
Membership Marketing Agency | UK Membership Agency
A specialist UK membership agency · new member acquisition first · September 2026
Membership marketing agency for growth
New member acquisition first, then retention, for UK membership organisations. From £1,500 a month.
Four verbs, one engine: win., keep., engage., prove.
The member lifecycleone en…
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Value 32%, forgot 29% also cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US associations: 47% share citing lack of engagement for non renewal. Source: Marketing General Inc. (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonrenewal-engagement-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonrenewal-engagement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share citing lack of engagement for non renewal for US associations<br><small>Source: Marketing General Inc. (2024) · <a href="https://lighthousedata.io/data/nonrenewal-engagement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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