B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2
$2 -- revenue per subscriber for nonprofit email messaging (2025)
Nonprofits raised an average of $2.40 in email-sourced revenue per subscriber in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mrbenchmarks.com
Primary
Tier A
https://mrbenchmarks.com/numbers/email ↗
Source Article
Email Messaging
EMAIL MESSAGING
- Email revenue increased by 16% on average. The share of all online revenue directly sourced to email was 11%.
- For every 1,000 fundraising messages sent, nonprofits raised $54. This marks a 4% increase from 2024.
- Email list sizes increased by 5% in 2025, after 4% and 9% growth i…
Original Research
mrbenchmarks.com
· Original study ↗
Methodology
Substantial increase from $1.87 per email subscriber the previous year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit email messaging: $2 revenue per subscriber. Source: mrbenchmarks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit_email_sourced_revenue_per_subscriber_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit_email_sourced_revenue_per_subscriber_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- revenue per subscriber for nonprofit email messaging<br><small>Source: mrbenchmarks.com (2025) · <a href="https://lighthousedata.io/data/nonprofit_email_sourced_revenue_per_subscriber_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.