B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9%
9% -- subscriber unsubscribe rate for nonprofit email lists (2024)
A 2024 study found that 9% of nonprofit subscribers unsubscribed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rebusadvertising.com
Primary
Tier C
https://rebusadvertising.com/blogs/email-list-management/ ↗
Source Article
A Modern Guide to Email List Management
A Modern Guide to Email List Management
Email list management isn't just a chore to check off your list. It's the art and science of organizing, cleaning, and segmenting your contacts so your messages actually get seen.
Let’s be real: this is your most direct line to customers, a channel you own com…
Original Research
rebusadvertising.com
· Original study ↗
Methodology
2024 study on list attrition in nonprofit sector; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit email lists: 9% subscriber unsubscribe rate. Source: rebusadvertising.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-subscriber-churn-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-subscriber-churn-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- subscriber unsubscribe rate for nonprofit email lists<br><small>Source: rebusadvertising.com (2024) · <a href="https://lighthousedata.io/data/nonprofit-subscriber-churn-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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