B
Evidence Grade B
Graded
under review
Safe to Cite
Current
31%
31% -- formal retention strategy knowledge rate for Nonprofit professionals (surveyed) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atpay.com
Primary
Tier C
https://www.atpay.com/donor-retention/ ↗
Source Article
The Comprehensive Guide to Donor Retention - @Pay
Original Research
atpay.com
· Original study ↗
Methodology
Referenced survey of nonprofit professionals; survey source not named in article. Vintage set to collection year (article undated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit professionals (surveyed): 31% formal retention strategy knowledge rate. Source: atpay.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-retention-strategy-awareness-31
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-retention-strategy-awareness-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- formal retention strategy knowledge rate for Nonprofit professionals (surveyed)<br><small>Source: atpay.com (2026) · <a href="https://lighthousedata.io/data/nonprofit-retention-strategy-awareness-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.