B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- share of online donations from email marketing for nonprofit organizations (2024)
Approximately 28% of all online donations generated by nonprofits come through email-based marketing and promotional campaigns.
- approximately
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Multiple sources (unnamed)
Primary
Tier C
https://nanoe.org/9-proven-ways-to-guarantee-a-response-from-fundraising-emails/ ↗
Source Article
9 Proven Ways to Guarantee a Response From Fundraising Emails - NANOE | Charity's Official Website
9 Proven Ways to Guarantee a Response From Fundraising Emails
In this article, Cait Abernethy, Director of Marketing at UpMetrics reveals 9 Proven Ways to Guarantee a Response From Fundraising Emails.
In this digital era, fundraising emails are, in many ways, the lifeblood of nonprofit organizations…
Original Research
Multiple sources (unnamed)
· Original study ↗
Methodology
Aggregated from multiple sources; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit organizations: 28% share of online donations from email marketing. Source: Multiple sources (unnamed) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-online-donations-via-email-28pct
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<blockquote cite="https://lighthousedata.io/data/nonprofit-online-donations-via-email-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of online donations from email marketing for nonprofit organizations<br><small>Source: Multiple sources (unnamed) (2024) · <a href="https://lighthousedata.io/data/nonprofit-online-donations-via-email-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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