B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- email response rate for Nonprofit email campaigns (2022)
Email response rates are below 1% according to the M&R Benchmark report.
- Stated as 'below 1%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M&R
Primary
Tier C
https://www.rallycorp.com/blog/giving-tuesday-campaign ↗
Source Article
Giving Tuesday: Seven Steps to Creating a Successful Fundraising Campaign
Giving Tuesday: Seven Steps to Creating a Successful Fundraising Campaign
Research says Giving Tuesday revenue declined by 13% from 2021, and email revenue on Giving Tuesday declined by 18%, but don’t let that be you!
Turn the statistics around by using every channel to engage with your donors. 97% …
Original Research
M&R
· Original study ↗
Methodology
Cited to M&R Benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit email campaigns: 1% email response rate. Source: M&R (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-email-response-rate-below-1
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<blockquote cite="https://lighthousedata.io/data/nonprofit-email-response-rate-below-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email response rate for Nonprofit email campaigns<br><small>Source: M&R (2022) · <a href="https://lighthousedata.io/data/nonprofit-email-response-rate-below-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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