B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17%
17% -- share of annual online revenue raised in december for nonprofits (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BetterWorld
Primary
Tier C
https://betterworld.org/blog/fundraising/effective-year-end-fundraising-email-tips/ ↗
Source Article
Tips to write effective year end fundraising email [+ templates]
Original Research
BetterWorld
· Original study ↗
Methodology
Range reported (17%-31%); midpoint used. Source does not state original research methodology.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofits: 17% share of annual online revenue raised in december. Source: BetterWorld (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-december-online-revenue-share
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<blockquote cite="https://lighthousedata.io/data/nonprofit-december-online-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of annual online revenue raised in december for nonprofits<br><small>Source: BetterWorld (2026) · <a href="https://lighthousedata.io/data/nonprofit-december-online-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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