B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.5%
16.5% -- cold email reply rate for Non-profits, Museums & Religious Institutions (2025)
Non-profits, museums, and religious institutions often see cold email reply rates sometimes exceeding 16.5%.
- Indicates peak observed reply rates ('sometimes exceeding')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailgo
Primary
Tier B
https://www.mailgo.ai/blog/cold-email-conversion-rate_130 ↗
Source Article
Cold Email Conversion Rate: Measuring & Improving It
Cold Email Conversion Rate: Measuring & Improving It
Success in cold emailing hinges on one key metric: the conversion rate. While many sales teams focus on opens and clicks, these are often vanity metrics that don't translate to revenue.
This guide provides a definitive, data-backed framework for u…
Original Research
Mailgo
· Original study ↗
Methodology
Upper bound of observed reply rates; 'sometimes exceeding' indicates peak values
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-profits, Museums & Religious Institutions: 16.5% cold email reply rate. Source: Mailgo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-cold-email-reply-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-cold-email-reply-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.5%</strong> -- cold email reply rate for Non-profits, Museums & Religious Institutions<br><small>Source: Mailgo (2025) · <a href="https://lighthousedata.io/data/nonprofit-cold-email-reply-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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