B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32.41%
32.41% -- non recurring donor retention rate for nonprofit non-recurring donors (2025)
Retention for non-recurring nonprofit donors dropped to 32.41% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32.41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier B
https://betterworld.org/blog/nonprofits/how-to-increase-recurring-donations-12-strategies-that-work/ ↗
Source Article
How to increase recurring donations: 12 strategies that work
Original Research
M+R
· Original study ↗
Methodology
M+R Benchmarks 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit non-recurring donors: 32.41% non recurring donor retention rate. Source: M+R (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-recurring-donor-retention-2025
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<blockquote cite="https://lighthousedata.io/data/non-recurring-donor-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.41%</strong> -- non recurring donor retention rate for nonprofit non-recurring donors<br><small>Source: M+R (2025) · <a href="https://lighthousedata.io/data/non-recurring-donor-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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