B
Evidence Grade B
Graded
under review
Safe to Cite
Current
73%
73% -- lead growth for non-blogging businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
HubSpot
Primary
Tier A
https://blog.hubspot.com/blog/tabid/6307/bid/5519/Blogging-Businesses-Experience-126-Higher-Lead-Gro… ↗
Source Article
Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses
We discussed how blogging businesses tend to have more Twitter followers, but is blogging also associated with leads?
The answer is yes. A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those who don't.
We compared leads last mo…
Original Research
HubSpot
· Original study ↗
Methodology
Study of HubSpot customers comparing leads last month with leads two months ago for 6 consecutive months.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
non-blogging businesses: 73% lead growth. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-blogging-businesses-lead-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-blogging-businesses-lead-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- lead growth for non-blogging businesses<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/non-blogging-businesses-lead-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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