B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- post purchase email open rate for Nocturnal Skincare (2024)
Nocturnal Skincare's four-email post-purchase series averaged nearly a 50% open rate among Sakura Sale customers.
- Source states 'nearly 50%'
- Ongoing post-purchase series
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Modern Retail
Primary
Tier B
https://www.modernretail.co/marketing/how-nocturnal-skincare-created-a-spring-campaign-for-under-100… ↗
Source Article
How Nocturnal Skincare created a spring campaign for under $100
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
brevo.com
https://www.brevo.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
roughly twice the industry benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nocturnal Skincare: 50% post purchase email open rate. Source: Modern Retail (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nocturnal-skincare-sakura-sale-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nocturnal-skincare-sakura-sale-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- post purchase email open rate for Nocturnal Skincare<br><small>Source: Modern Retail (2024) · <a href="https://lighthousedata.io/data/nocturnal-skincare-sakura-sale-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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