B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3,000 hours
3,000 hours -- organic content watch hours for SAAQ No Need for Speed campaign (2024)
The SAAQ 'No Need for Speed' campaign accumulated over 3,000 hours of organic content watched across Twitch and TikTok.
- The source states 'More than 3000 hours'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3,000 hours
Unit
Duration Hours
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LG2 / SAAQ
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200476&n=No+Need+for+Speed ↗
Source Article
2025 Winner
Original Research
LG2 / SAAQ
· Original study ↗
Methodology
Campaign results reported in award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SAAQ No Need for Speed campaign: 3,000 hours organic content watch hours. Source: LG2 / SAAQ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-need-for-speed-organic-watch-hours-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/no-need-for-speed-organic-watch-hours-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,000 hours</strong> -- organic content watch hours for SAAQ No Need for Speed campaign<br><small>Source: LG2 / SAAQ (2024) · <a href="https://lighthousedata.io/data/no-need-for-speed-organic-watch-hours-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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