B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10.9%
10.9% -- share of respondents reporting no fraud for influencer marketing programmes (2025)
10.9% of survey respondents reported encountering no fraud or quality issues at all in influencer programmes.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier B
https://www.getvouch.io/blog-posts/social-audience-verification-eliminating-influencer-fraud ↗
Source Article
Social & Audience Verification: Eliminating Influencer Fraud | Vouch
Insights
Social & Audience Verification: Eliminating Influencer Fraud
Written by
Namita Shenolikar
•
March 25, 2026
•
3
min read
Influencer marketing has matured from an experimental channel into a core component of enterprise brand strategy. It is now a $32 billion global industry, with brands allo…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited from Influencer Marketing Hub 2025 Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
influencer marketing programmes: 10.9% share of respondents reporting no fraud. Source: Influencer Marketing Hub (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-fraud-encountered-10-9
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<blockquote cite="https://lighthousedata.io/data/no-fraud-encountered-10-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- share of respondents reporting no fraud for influencer marketing programmes<br><small>Source: Influencer Marketing Hub (2025) · <a href="https://lighthousedata.io/data/no-fraud-encountered-10-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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