B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42.5%
42.5% -- win rate on forecasted deals for companies without formal sales enablement programs (2026)
Companies without formal sales enablement programs achieve a 42.5% win rate on forecasted deals.
- Unattributed benchmark cited in vendor blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
spotio.com
Primary
Tier C
https://spotio.com/blog/sales-enablement-vs-sales-engagement-vs-sales-execution/ ↗
Source Article
Sales Enablement vs Engagement vs Execution Explained
Original Research
spotio.com
· Original study ↗
Methodology
Unattributed benchmark cited in vendor blog; comparison group for the 49% win rate among companies with formal sales enablement programs.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies without formal sales enablement programs: 42.5% win rate on forecasted deals. Source: spotio.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-enablement-win-rate-42-5
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<blockquote cite="https://lighthousedata.io/data/no-enablement-win-rate-42-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.5%</strong> -- win rate on forecasted deals for companies without formal sales enablement programs<br><small>Source: spotio.com (2026) · <a href="https://lighthousedata.io/data/no-enablement-win-rate-42-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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