B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- first try completion rate for web forms (2026)
78% of users completed web forms with labels above fields and single columns on the first try.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Nielsen Norman Group
Primary
Tier B
https://kirro.io/cro-recommendations ↗
Source Article
CRO recommendations: what to fix first on your website
The best CRO recommendations to start with are headline clarity, CTA copy, and page speed. These three changes take hours, not weeks. They don’t need a developer. And they consistently produce the highest conversion lifts for the least effort.
That’s the short answer. But “fix your headline” isn’t e…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Nielsen Norman Group study, peer-reviewed at CHI; non-compliant forms at 42%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web forms: 78% first try completion rate. Source: Nielsen Norman Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nn-group-form-completion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nn-group-form-completion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- first try completion rate for web forms<br><small>Source: Nielsen Norman Group (2026) · <a href="https://lighthousedata.io/data/nn-group-form-completion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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