B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- highest roi online marketing channel percentage for Netherlands organizations (2013)
For 41% of organizations, email yields the highest ROI of all online marketing channels, according to DDMA research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
DDMA
Primary
Tier C
https://www.marketingfacts.nl/berichten/e-mailmarketing-meer-inschrijvingen-meer-resultaat-adv/ ↗
Source Article
E-mailmarketing: meer inschrijvingen = meer resultaat! #adv
E-mailmarketing: meer inschrijvingen = meer resultaat! #adv
Instagram, Google+, Pinterest… Elk jaar worden er nieuwe digitale kanalen geboren. E-mail is al zo oud dat je het bijna zou vergeten. Onterecht! Nieuwe online kanalen komen en gaan, maar e-mail blijft krachtig staan. Waar social media voora…
Original Research
DDMA
· Original study ↗
Methodology
Source: DDMA research
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netherlands organizations: 41% highest roi online marketing channel percentage. Source: DDMA (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nl-highest-roi-email
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<blockquote cite="https://lighthousedata.io/data/nl-highest-roi-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- highest roi online marketing channel percentage for Netherlands organizations<br><small>Source: DDMA (2013) · <a href="https://lighthousedata.io/data/nl-highest-roi-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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