B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- authentic comment growth rate for New Jersey Devils Instagram (2025)
The New Jersey Devils achieved a 78% increase in authentic comments per post after implementing Areto's social media moderation tool on Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Areto Labs
Primary
Tier A
https://www.aretolabs.com/case-studies/nhl-new-jersey-devils-spam-case-study-9tahy ↗
Source Article
NJ Devils Boost Engagement 78% by Removing Spam with Areto, Reclaiming Their Feed — Areto Labs
How the New Jersey Devils Boosted Engagement by 78% with Areto
Snapshot: The National Hockey League’s New Jersey Devils receives 300+ spam comments per game on their Instagram account alone, making it difficult for their content team to engage with their community, and making them think twice before…
Original Research
Areto Labs
· Original study ↗
Methodology
Vendor case study; moderation tool deployment result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Jersey Devils Instagram: 78% authentic comment growth rate. Source: Areto Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nj-devils-authentic-comments-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nj-devils-authentic-comments-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- authentic comment growth rate for New Jersey Devils Instagram<br><small>Source: Areto Labs (2025) · <a href="https://lighthousedata.io/data/nj-devils-authentic-comments-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.