B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6% -- click to store visit rate for Nissan UK mobile ads (2016)

Name: Click To Store Visit Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2016 · Google

Six percent of mobile ad clicks for Nissan UK led to a visit to a car dealership.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2016

Entity

Nissan UK mobile ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier A

https://adwords-fi.googleblog.com/2016/05/mainos-ja-analytiikkainnovaatioita.html ↗

Confidence: 57/100 Vintage: 2016 Channel: Deep Crawl

Source Article

Mainos- ja analytiikkainnovaatioita mobiilimainontaan

Mobiililaitteisiin siirtyminen ei enää ole vain tulevaisuudenkuva. Se on nykypäivää. Google-haussa on vuosittain biljoonia hakuja, ja yli puolet niistä tehdään mobiililaitteilla. Samalla tavoin miljoonien Google Analyticsia käyttävien verkkosivustojen verkkoliikenteestä yli puolet on peräisin älypuh…

Original Research

Google · Original study ↗

Methodology

Nissan UK case study measuring store visits resulting from mobile ad clicks via AdWords

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Nissan UK mobile ads: 6% click to store visit rate. Source: Google (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nissan-uk-mobile-ad-store-visits-2016

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<blockquote cite="https://lighthousedata.io/data/nissan-uk-mobile-ad-store-visits-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- click to store visit rate for Nissan UK mobile ads<br><small>Source: Google (2016) · <a href="https://lighthousedata.io/data/nissan-uk-mobile-ad-store-visits-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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