B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
150,000
150,000 -- content downloads for Nike Euro 2008 mobile campaign (Turkey) (2008)
Nike and Mobilera's Euro 2008 mobile campaign targeted at Turkish football supporters generated over 150,000 content downloads.
- The source specifies 'over' 150,000 downloads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
150,000
Unit
Count
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nike / Mobilera
Primary
Tier B
http://mobithinking.com/blog/how-win-fifa-world-cup-mobile-marketing-look-pros ↗
Source Article
How to be a mobile winner at FIFA World Cup: follow the pros
Original Research
Nike / Mobilera
· Original study ↗
Methodology
Campaign participation reported by Nike/Mobilera, cited by Mobile Marketing Association speaker at M-Football 2010
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike Euro 2008 mobile campaign (Turkey): 150,000 content downloads. Source: Nike / Mobilera (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-euro-2008-content-downloads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nike-euro-2008-content-downloads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150,000</strong> -- content downloads for Nike Euro 2008 mobile campaign (Turkey)<br><small>Source: Nike / Mobilera (2008) · <a href="https://lighthousedata.io/data/nike-euro-2008-content-downloads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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