B
Evidence Grade B
Safe to Cite
Dated
10%
10% -- market share for Nike (China sportswear market) (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier B
http://www.mmaglobal.com/case-study-hub/case_studies/view/42560 ↗
Source Article
MMA Case Study Hub | Kobe
Original Research
MMA Global
· Original study ↗
Methodology
Stated as 'over 10 percent'; lower-bound figure for Nike's share of the China sportswear market, noted in campaign background
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike (China sportswear market): 10% market share. Source: MMA Global (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-china-market-share-2016
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<blockquote cite="https://lighthousedata.io/data/nike-china-market-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- market share for Nike (China sportswear market)<br><small>Source: MMA Global (2016) · <a href="https://lighthousedata.io/data/nike-china-market-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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